The humble loo roll is an item that almost everyone uses every day yet it seems to attract so little attention in the way of headlines.
But when one enterprising soul decided to emboss toilet paper with 24 carat gold motifs, it’s unsurprising that he raised a few eyebrows.
The tissue is available to buy for an eye-watering Euro 180 (￡150) per roll thanks to German designer Fritz Loibl.
Luckily for toilet goers everywhere, or at least those with more money than sense, the bog roll can be shipped worldwide by his company Tissue Design.
In an even more exciting turn of events, you can even choose to have your own customised design – perhaps your initials, or even the face of your least favourite politician.
